Sprinkles Cupcakes Bakery, Store Interior

Sprinkles Cupcakes Food Philosophy

My great grandmother was renowned for the distinctive desserts she made at her San Francisco restaurant during the 1930's. She created pure, delicious, uncomplicated pastries – the result of her French culinary roots and her new American working life. These days, as I sift, whisk and frost at the bakery I began with my husband in Beverly Hills, I imagine our scratch-based cupcakes as a natural extension of my great grandmother's legacy.

As we continue the tradition of simple and satisfying desserts handcrafted from the best ingredients – not too precious, always just right – our hope is that Sprinkles Cupcakes will conjure up lovely memories of your own childhood or family, or simply the pleasure of good taste.

Candace Nelson

Founder, Sprinkles Cupcakes