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From October 1-7, Sprinkles is donating the proceeds* from its Pink Ribbon cupcakes to the Entertainment Industry Foundation's Women's Cancer Research Fund. During this week, Pink Ribbon cupcakes are offered every day - just look for the strawberry cupcake with pink sugar ribbon to know you are eating for a great cause! Since 2005, Sprinkles Pink Ribbon cupcakes have raised $112,000 for Women's Cancer Research.