Our Story

Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, chocolates, cookies and more. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast.

Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first.


Chocolates – We have just launched a NEW line of premium chocolates inspired by some of our iconic cupcake flavors! Our new Chocolate Bars and Mini Chocolates are now available at all our bakeries.

Chocolate Bars

Made with real chocolate from Rainforest Alliance Certified farms,
our new Chocolate Bars are offered in four flavors including Red Velvet, Salted Caramel, Sprinkle, and Milk Chocolate.

Chocolate Minis

The Sprinkles Mini Chocolate Bites include Red Velvet and Salted Caramel. Embossed with the Sprinkles logo and its signature modern dot, the chocolate bars and the minis make for easy snacking and sharing.