Sprinkles Privacy Policy
This privacy policy describes the collection of information by Sprinkles Cupcakes, Inc. ("Sprinkles," "we," or "us") from users of our Web sites at SPRINKLES.COM and any other websites owned or operated by Sprinkles on which this Privacy Policy is displayed (each, a “Website,” and collectively, the “Websites”), and users of the various services we provide on the Websites (the “Services”), as well as our use and disclosure of that information. By using any of our Websites or our Services, you consent to the collection and use of information in accordance with this policy.
Personal Information
"Personal information," as used in this policy, is information that specifically identifies a person, such as a person's name, address, telephone number, or e-mail address. Personal information also includes information about a person's activities, such as information about his or her activity on our Website or our Services, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that person.
Personal information does not include "aggregate" or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.
Collection of Information
Passive Information Collection
When you visit any of our Websites or use our Services, some information is automatically collected, such as your computer's IP address, browser type, system type, the content and pages that you access on the Website or Service, "referring URL" (i.e., the page from which you navigated to the Website), the pages from which you navigate to and from the Website or Service, and the time you spend on the Website or the Service.
We collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as "Web beacons"). We use passively-collected information to administer, operate, and improve our Websites, our Services, and our other services and systems, and to provide services and content that are tailored to you. If we link or associate any information gathered through passive means with personal information, we treat the combined information as personal information under this policy. Otherwise, we use information collected by passive means in non-personally identifiable form only.
The Sprinkles website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
Also, please be aware that third parties may set cookies on your hard drive or use other means of passively collecting information about your use of their services or content. We do not have access to, or control over, these third-party means of passive data collection.
Information You Provide to Us
We may offer various ways for you to provide personal information to us voluntarily on our Websites or our Services. For example, we may offer loyalty account registration, the ability to create and maintain user profiles, and the ability to post or share photographs, videos, and other content with other users of our Websites and our Services. We also collect personal information when you request information about our services, request help or support, or otherwise communicate with us using contact forms or other methods for contacting us on our Websites or our Services. We may collect personal information such as name, e-mail address, phone number, city, state, country, other demographic information, interests and preferences, and personally identifying photographs and videos in these manners.
Information from Other Sources
We may receive information about you, including personal information, from third parties, and may combine this information with other information we maintain about you. If we do so, this policy governs any combined information that we maintain in personally identifiable format.
Use of Personal Information
We use personal information to provide services and information that you request; to enhance, improve, operate, and maintain our Websites, our Services, and our other systems and resources; to prevent fraudulent use of our Websites and our Services; to tailor your user experience; to maintain a record of our dealings with you, and for other administrative purposes.
We may also use personal information you provide to contact you regarding our products, services, and offers that we believe you may find of interest. We allow you to opt-out from receiving marketing communications from us as described in the “Choice” section below.
Disclosure of Information
We are not in the business of selling personal information about our users to third parties. We may disclose information about our users, including personal information, to third-party service providers (e.g., data storage and processing providers), that assist us in our work. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their work for us.
We may also disclose information about our users, including personal information, if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others.
As described below in the "Personal Information Available to Third Parties" section, personal information that you post or transmit to publicly-accessible areas of the Website or our Services, or to third-party services (each, a "Submission") may be available to third parties.
In addition, information about our users, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership, in which personal information could be transferred to third parties as one of our business assets.
Personal Information Available to Third Parties
Some features on our Websites may allow you to post or submit personal information that is made available to other users of our Websites and our Services, and to third-party services. If you post or submit information using these features, any personal information that you include with the post or submission will be made available to other users of our Websites and our Services, as well as to any users of third-party services to which the post or submission is directed. Additionally, we may use personal information that you have otherwise provided to us in connection with certain types of content, such as photographs and videos, that you post on the Website or provide to us for possible display on the Website. You include personal information in any posts or submissions using such features at your sole risk. We may allow you to select privacy options that limit access to some types of personal information that you post or submit using such features, but no security measures are impenetrable or perfect. Additionally, even in the event that information posted using such features may be removed, caching and archiving services may have saved that information, and other users or third parties may have copied or stored the information. We cannot warrant or guarantee that any personal information that you provide on and in connection with any such features will not be accessed, viewed, or used by unauthorized persons.
Choice
If you receive marketing or promotional communications from us, you may unsubscribe at any time by following the instructions contained within the message that we send. You may also opt-out from receiving marketing or promotional communications from us by sending us an email or by writing to us at the address given at the end of this policy.
Additionally, if you do not wish to be notified by email, postal mail, telephone, or text messages regarding products, services, events, programs, and offers that we believe you may find of interest, you may opt-out from such communications by sending us an email or by writing to us at the address given at the end of this policy. Even if you opt-out from marketing and promotional communications, you may still receive messages regarding any accounts you maintain with us, and regarding important updates to our Website or our Services.
By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Help for help. Message and data rates may apply. For more information refer to our Terms of Service.
For more information regarding how Google collects, uses and shares your information, please visit: https://policies.google.com/technologies/partner-sites.
To view the Google Analytics opt out choice: https://tools.google.com/dlpage/gaoptout?hl=en. According to Google, this Add-On prevents Google Analytics from sharing information about visit activity.
Please note that any opt-out for postal mail may take at least sixty (60) days to become effective.
Links
For your convenience, our Websites and our Services may contain links to other Web sites, products, or services that we do not own or operate. If you choose to visit or use any third-party products or services, please be aware that this policy will not apply to your activities or any information you disclose while using third-party products or services or otherwise interacting with third parties.
Children
Children's safety is important to us, and we encourage parents and guardians to take an active interest in the online activities of their children. We do not knowingly collect personal information from children under the age of 13 without obtaining parental consent.
International Visitors
Our Websites are hosted in the United States and are generally intended for United States visitors. If you visit from other regions with laws governing data collection and use that may differ from U.S. law, please be aware that you are transferring personal information to the United States. The United States does not have the same data protection laws as some other regions. By providing personal information to us, you consent to the transfer of it to the United States and the use of it in accordance with this policy.
Security
We use reasonable security measures that are designed to protect information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any personal information or other information. You transmit personal information to us at your own risk.
Updates to this Policy
We may occasionally update this policy. When we do, we will also revise the “last updated” date at the beginning of the policy. Your continued use of this Website after such changes will be subject to the then-current policy. If we make a change to this policy that would result in a material change with respect to our use or disclosure of personal information that we collected prior to the effective date of the change, we will use reasonable efforts to notify you of the change and to obtain your consent to the changed practices applicable to such previously-collected information. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose personal information.
Contacting Us
If you have any questions, comments, or concerns about this privacy policy, please contact us using the following contact information:
Through our Contact Us page
By Mail:
Sprinkles Cupcakes LLC
Attention: Legal Department
7710 Rialto Blvd. Ste 150
Austin, TX 78735
By Email:
legal@sprinkles.com
Additional Disclosures for California Residents
Notice of Collection
In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:
- Identifiers, including name, email address, phone number, IP address, and an Order ID or number assigned to your account.
- Customer records, billing and delivery address, and credit card information.
- Commercial information, including purchases and engagement with our Web Sites and Applications.
- Internet activity, including your interactions with our Web Sites and Applications.
- Audio data, including information collected for phone ordering.
- Geolocation data, including location enabled services such as WiFi and GPS.
- Employment and education data, including information you provide when you apply for a job with us.
- Inferences, including information about your interests, preferences and favorites.
For more information on information we collect, including the sources we receive information from, review the "Collection of Information" section. We collect and use these categories of personal information for the business purposes described in the "Use of Personal Information" section.
We do not sell and, within the last 12 months, we have not sold, California Personal Information.
Your California Privacy Rights
If you are a California resident, you have the right to know certain information about our data practices in the preceding 12 months.
In particular, you have the right to request the following from us:
- Specific pieces of personal information we have collected about you;
- The categories of California personal information we have collected about you;
- The categories of personal information about you we disclosed for a business purpose or sold;
- The categories of third parties to whom the personal information was disclosed for a business purpose or sold; and
- The business or commercial purpose for collecting or selling the personal information
In addition, you have the right to delete the personal information we have collected from you.
To exercise any of these rights, please submit a request through our online form available in the link below or by calling (888) 220-2210. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
You may use an authorized agent to request access to or deletion of your personal information or the personal information of your household. We will require your authorized agent to provide us with either (1) a power of attorney authorizing the authorized agent to act on your behalf or (2) your written authorization permitting the authorized agent to request access to your personal information on behalf of you or your household. Further, we will require you or your authorized agent to provide us with identifying information to verify your identities.
You have the right to receive our products and services on equal terms regardless of whether or not you exercise your rights under the CCPA.
If you have questions or concerns regarding our privacy practices or your privacy rights as a California resident, please contact us as described in the Contacting Us section above.
This Additional Disclosures for California Residents section was last updated on July 1, 2020.
