Franchising & Licensing

Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements. Today, the company has grown to 45 locations from coast-to-coast. Passionate innovators, in 2012, Sprinkles debuted the worlds first Cupcake ATM, and continued its foray into classic American desserts with the launch of Sprinkles ice cream, cookies and layer cakes. At the core of Sprinkles is our commitment to a 'quality-first' mindset—bake fresh in small batches throughout the day, handcrafting confectioners from the finest ingredients.

What Makes Sprinkles So Sweet


At our core, our team shares a passion for handcrafting quality products and creating an exceptional experience for our guests to help them celebrate the moments that matter.


From Sprinkles ATM to limited edition creations and treats for our four-legged friends, innovation has been an important part of Sprinkles from the start.


What could be sweeter than custom-made Sprinkles cupcakes? Big or small—birthdays, promotions, or just because, say it with Sprinkles by adding a custom message or design your own decoration.


Giving back to the communities we serve is a key ingredient at Sprinkles! The connections we make and honoring what matters, is what makes Sprinkles sweet.

Business Philosophies

Unlike other franchisors, we do not have plans to bring on a large network of franchisees, we only want to partner with a few select groups that share the same vision as us. To that point, we are only looking for a select group of franchisees to help expand throughout the US and Internationally. If you are a strong multi-unit restaurant operator with passion, enthusiasm and driveyou are who we are looking to partner with for growth.   


Please fill out the inquiry form if you have a passion for baking and believe Sprinkles will be a great addition to your restaurant portfolio.